Contestants Add a Little Color to their Poise and Intellect
BALTIMORE, (March 23, 2005) – The Miss Universe Organization, producer of the Miss USA Pageant, today named Mystic Tan the Official UV-free Tan of Miss USA 2005. The Miss Universe Organization encourages Miss USA contestants who want a tan to use UV-free tanning for the competition. Mystic Tan will provide on-site UV-free tanning services for the contestants to tan March 31 – April 11 in Baltimore. The competition will broadcast live on April 11th, 2005 at 9 pm ET/ delayed PT.
“We’re very happy to partner with Mystic Tan to offer this benefit to our contestants. The contestants are women who are savvy, goal-oriented and conscientious, and they realize the importance of taking care of themselves, both inside and out. It fits with their goals and those of the organization to encourage UV-free tanning,” said Paula Shugart, President, the Miss Universe Organization.
“Mystic Tan supports the position of the Miss Universe Organization in encouraging UV-free tanning for its contestants,” said Troy Cooper, Mystic Tan president. “As the provider of the most even, natural-looking UV-free tan, we are happy to make Mystic Tan available to contestants to help them look and feel their best.”
The Mystic Tan UV-free tanning booth creates a natural-looking tan in less than a minute. Its patented MagneTan™ technology ensures even coverage with every tan.
Contestants will have the option of choosing from two tanning mysts: ClearMyst, a time-released tan formula that develops an even, natural-looking tan within hours and goes on completely clear; and BronzMyst, which has the same attributes as ClearMyst, but includes an Insta-Color Bronzer for an instantly noticeable tan.
Miss USA contestants will also have the opportunity to try HyperTan™ , the first sunless tan accelerator. HyperTan cuts the development time of a Mystic Tan in half and helps the tanning myst penetrate deeper, creating a darker tan.
The contestant named Miss USA 2005 will also receive free Mystic Tans at the location of her choice during her reign.
The popularity of Mystic Tan is steadily climbing, with more than 3,200 Mystic Tan booths in the United States and over 10 million tanning sessions conducted since 1999.
About Mystic Tan
The Mystic Tan UV-free tanning booth uses a touch-free, spray-on tanning technique that creates an even, natural-looking tan in less than 60 seconds that lasts about a week. Mystic Tan’s patented MagneTan technology polarizes the tanning myst and uses the body’s
own magnetic properties to evenly attract micro-myst particles to every exposed
surface of the skin. Mystic Tan also offers a choice of two tanning mysts in
the same booth, ClearMyst, a time-released tan formula that develops an even,
natural-looking tan within hours; and BronzMyst, which has the same attributes
as ClearMyst, but includes an Insta-Color Bronzer for an instantly noticeable
tan. Operating since 1999, Mystic Tan is available in salons throughout the
United States, Canada, the United Kingdom, Ireland, Australia, Spain, Italy,
Poland, France and Holland, and has provided well over 10 million tanning sessions.
Learn more about Mystic Tan at www.mystictan.com.
Media Contact:
Lynaia Lutes
Blanchard Schaefer Advertising & Public Relations
817.226.4332, ext. 242
lynaial@bsapr.com
