New Sunless Tanning Booth Provides Ultimate Value for Salons, Choice for Customers
DALLAS (June 16, 2005) - Mystic Tan, Inc. announced today the introduction of its latest breakthrough in sunless design, The MyMyst System™ . The revolutionary new application design mimics airbrush motion and the addition of individual tanning cartridges provides customers with the ultimate in choice.
“You’ll never lose a customer when you offer them what they want. That’s why we continually research and interview Mystic Tan™ users to find out what they want out of their sunless tanning sessions. What we’ve found is that choice is critically important,” said Troy Cooper, Mystic Tan president. “The MyMyst System combines our years of success with Mystic Tan with the latest technology and adds complete freedom of choice for the customer. With a very small investment required compared to other sunless booths, the total package makes perfect sense for salon owners.”
Delivering unmatched freedom to choose the Mystic Tan Tanning Myst™ that is right for each individual customer in every single tanning session, the MyMyst System uses personal-size mini cartridges designed for one-time use. Instead of purchasing gallons of Mystic Tan Tanning Myst, salons may purchase a variety of Tanning Myst formulas, such as Original with NutraMist™ and Premium with NutraMist Plus™ in BronzMyst™ or ClearMyst™ , giving customers the choice to decide which tan is best for them.
The tanning experience in the MyMyst booth is so simple, customers will love it. Prior to the session, the customer will personally select the ideal Mystic Tan Tanning Myst they prefer for that particular tanning session. The customer then simply inserts the small MyMyst cartridge in a receptacle inside the MyMyst booth. The tanner disrobes, dons a cap to cover the hair and applies a blocking cream to hands and feet, then steps inside the booth. Using the touch-free sensor, the system is activated and the session begins. Voice instructions guide the customer through the two-minute tanning process.
During the spray-on process, the customer will receive four brief applications of their Tanning Myst, with the tanner making one-quarter turns after each application. The MyMyst System continues the Mystic Tan reputation of even, natural-looking results using its patented MagneTan™ technology. An exhaust fan continually draws in fresh air and removes airborne particles of Tanning Myst during the session.
When the spray-on tanning session ends, the customer steps out of the booth drier than they have been when compared to other sunless tanning booths. Depending on the
Tanning Myst selected, the customer will leave with a time-released tan or with the addition of an instant tan.
Over 3,500 salons nationwide currently feature Mystic Tan booths. With a reputation for commitment to innovation and quality, Mystic Tan is the brand consumers demand.
About Mystic Tan
The Mystic Tan UV-free tanning booths, available in the Original, Innovation Series and The MyMyst System, use a touch-free, spray-on tanning technique that creates an even, natural-looking tan that lasts about a week or more. It’s patented MagneTanTM technology polarizes the Tanning Myst and uses the body’s
own magnetic properties to evenly attract micro-myst particles to every exposed
surface of the skin. Mystic Tan also offers a choice of Tanning Mysts in Original
with NutraMist and Premium with NutraMist Plus, both of which come in ClearMyst
or BronzMyst formulas. ClearMyst is a time-released tan formula that develops
an even, natural-looking tan within hours; and BronzMyst has the same attributes
as ClearMyst, but includes an Insta-Color Bronzer for an instantly noticeable
tan. Operating since 1999, Mystic Tan is available in salons throughout the
United States, Canada, the United Kingdom, Ireland, Australia, Spain, Italy,
Poland, France and Holland, and has provided well over 10 million tanning sessions.
Learn more about Mystic Tan at www.mystictan.com.au
