Industry Leader Gives Customers the Ultimate in Choice
DALLAS (June 20, 2005) - Mystic Tan Inc. announced today the introduction of its new line of Mystic Tan Tanning Mysts™ that include its patent-pending NutraMist™ Complex which provides users with a superior sunless tan result with the only Tanning Myst that is fragrance-free, alcohol-free and virtually odorless. Now Mystic Tan customers can provide their clients with more choices than anyone else on the market.
Mystic Tan Tanning Mysts are now available in Original with NutraMist™ and Premium with NutraMist Plus™ and each comes in the revolutionary BronzMystTM and ClearMyst™ formulas.
“As we continue to innovate in the sunless tanning industry, we’re always looking for a way to give consumers what they want - choice. With the development of our new Premium line and NutraMist Complex, we offer multiple choices for tanning salon operators and consumers alike while providing the highest quality Tanning Mysts with premium ingredients that result in amazing tans no matter what formula is used,” said Troy Cooper, Mystic Tan president.
The new NutraMist Complex by Mystic Tan is a fragrance- and alcohol-free formulation that hydrates the skin and balances the skin’s essential moisture level, which is crucial to producing the optimum sunless tan. The NutraMist Complex penetrates deeply, absorbs quickly, and distributes evenly into the skin. The result is the most natural-looking, deep, dark sunless tan.
The new Premium with NutraMist Plus Tanning Myst has 20 percent more NutraMist Complex in its formula than Original with NutraMist, producing an even deeper, darker, longer-lasting tan, with a higher level of skin conditioning benefits. The Premium with NutraMist Plus formula provides an enhanced tanning result that lasts six to eight days.
All of the Tanning Mysts come in ClearMyst and BronzMyst formulas. ClearMyst is a time-released formula that develops an even, natural looking tan within four to six hours. BronzMyst carries the same attributes as ClearMyst; however, it includes Insta-Color Bronzer for an instantly noticeable tan.
The Multi-Myst System™ by Mystic Tan allows salons to offer multiple Tanning Mysts in the same Mystic Tan booth, giving the customer a choice. The tanner simply turns a switch inside the Mystic Tan booth to select the Tanning Myst of their preference.
The Mystic Tan tanning process remains the same for both the Original with NutraMist and Premium with NutraMist Plus Tanning Mysts. The tanner disrobes in a private room, dons a cap to cover their hair, applies a blocking cream to their hands and feet and steps inside the booth. The customer selects the Tanning Myst of their choice, then, activates the session. In less than a minute, the booth lightly sprays the tanner on the front and back, after which the tanner steps out of the booth, towels off any excess Tanning Myst and dresses. Depending on the Tanning Myst selected, the customer will leave with a time-released tan or with the addition of an instant tan.
Over 3,500 salons nationwide currently feature Mystic Tan booths. Salon owners now have the option of offering the Original with NutraMist, Premium with NutraMist Plus, in ClearMyst and BronzMyst, or they can continue to offer the Original Tanning Myst.
About Mystic Tan
The Mystic Tan UV-free tanning booth uses a touch-free, spray-on tanning technique that creates an even, natural-looking tan in less than 60 seconds that lasts about a week. The patented MagneTan technology by Mystic Tan polarizes the Tanning Myst and uses the body’s
own magnetic properties to evenly attract micro-myst particles to every exposed
surface of the skin. Mystic Tan also offers a choice of two Tanning Mysts in
the same booth, ClearMyst, a time-released tan formula that develops an even,
natural-looking tan within hours; and BronzMyst, which has the same attributes
as ClearMyst, but includes an Insta-Color Bronzer for an instantly noticeable
tan. Operating since 1999, Mystic Tan is available in salons throughout the
United States, Canada, the United Kingdom, Ireland, Australia, Spain, Italy,
Poland, France and Holland, and has provided well over 10 million tanning sessions.
Learn more about Mystic Tan at www.mystictan.com.
Media Contact:
Lynaia Lutes
Blanchard Schaefer Advertising & Public Relations
817.226.4332 ext 242
lynaial@bsapr.com
